Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Word of Net

Published on .

Word of Net's Visibility Index Top 50, appearing monthly in Ad Age, measures the online buzz around top Internet domains. On a scale up to 1,000, Word of Net tallies a URL's points of presence on the Web-how often a site pops up with keyword queries on search engines, where it shows up in online directories and how often it appears in Web ads, news releases and online news reports.

New entrants this month: amazon.com, altavista.com, nytimes.com. Meanwhile, yahoo.com has advanced nine slots and Lycos' angelfire.com and tripod.com have inched up eight spots. Go.com, cnn.com and msn.com fell four, two and seven places, respectively.

Most Popular
In this article: