Yahoo! to sponsor One Show Interactive

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Yahoo! will be the sole sponsor of the One Club for Art & Copy's One Show Interactive competition, the prestigious annual awards show that honors the most innovative interactive ad campaigns. As part of the agreement to sponsor the spring 2003 competition, Yahoo! will also sponsor the One Club's Innovative Media Award, a new category in the contest that honors breakthrough advertising in any type of media-offline and online.

Ironically, even as Yahoo! seeks to decrease its reliance on advertising revenue by launching a variety of premium services including personals, job listings, extra storage and email management, it's forged ahead with support for the interactive creative community. Yahoo hopes its creative bet will pay dividends by snagging it a greater share of ad dollars when the market recovers. Yahoo! held a creative summit last September that drew top creative directors and digital executives from marketers such as Johnson & Johnson and General Mills.

one component

"One of my major initiatives at Yahoo! has been to be the leader in advancing creativity for Internet advertising," said Wenda Harris Millard, chief sales officer, Yahoo! "So the sponsorship of the One Show Interactive awards is a component of that larger platform."

Recently, Yahoo! has implemented eye-catching online campaigns for Gap, General Motors' Chevrolet, Walt Disney Co.'s "Lilo & Stitch" film and Gateway.

In 2003, the interactive awards category will be open to a wider range of entries as the One Club recognizes that advertisers and agencies are exploring new channels and media to reach consumers, according to Mary Warlick, executive director, One Show.

As part of the sponsorship, Yahoo! will build and host an online gallery to display the winners of the One Show Interactive awards. The One Club has issued a call for entries with a deadline of Jan. 24, 2003. The awards occur during the One Show Festival, which is held during the week of May 7, 2003.

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