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Artists say Honda cribbed from film

By Published on .

[London] Honda U.K. faces possible legal action from two artists claiming that the car maker's epic two-minute "Cog" spot showing an elaborate chain reaction using car parts plagiarized their 1987 short film "The Way Things Go" about a chain reaction set off between everyday objects such as string and balloons. Lawyers representing Peter Fischli and David Weiss have written to Honda. Ben Walker, a copywriter at Honda's U.K. agency Wieden & Kennedy, London, said, "It all comes from Mousetrap, dominoes, `Chitty Chitty Bang Bang' [U.K. children's TV show] `Vision On'-it follows in the tradition of the mad British inventor."Honda confirmed it is looking into the allegations. However, artists have failed in two similar high-profile U.K. cases over ads apparently imitating art. Film director Mehdi Norowzian took Guinness to court and lost, and artist Gillian Wearing publicly considered legal action against Volkswagen.
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