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Aston Martin taps Wensauer for acc't

By Published on .

[ludwigsburg, germany] In an unusual move, upscale British sports-car marketer Aston Martin, part of Ford Motor Corp., is moving its global marketing account from WPP's Young & Rubicam to independent local German agency Wensauer & Partner, Ludwigsburg. Ford rarely goes outside WPP agencies for its advertising. Wensauer pitched against the London offices of Y&R and two other

agencies for the account, which includes print ads, brochures, events and dealer advertising. The campaign will run in the U.S., the U.K., Asia and Central Europe.

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