Children's charity wins IPA award

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[london] Barnardo's, a U.K. children's' charity, was the unusual choice for the winner of the Grand Prix last week at the prestigious annual effectiveness awards by the U.K. Institute of Practitioners in Advertising. The theme of the campaign, targeting younger, more affluent donors, was "Giving back children their futures." Ads by Bartle Bogle Hegarty, 49% owned by Publicis, showed the children that the adult offenders once were, such as a baby injecting itself with heroin.
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