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Chinese marketer Haier taps Grey

By Published on .

[hong kong] Haier, China's largest household electrical appliance manufacturer and one of the Chinese brands regarded as having global potential, has appointed Grey Global Group to develop its first national marketing communications platform. Grey will handle Haier corporate advertising, including strategic planning, media planning and buying, public relations and promotions. Haier product ads will still be done by other agencies on a project basis. Grey expects to extend the business into international markets as Haier continues its rapid international expansion.
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