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Coca-Cola's Qoo to go to Germany

By Published on .

[essen, germany] Coca-Cola Co. will launch a popular Asian children's fruit drink called Qoo in its first European market, Germany, in January, with a major ad campaign by Hakuhodo, Qoo's agency in Asia. Qoo (pronounced "coo") is a tiny blue creature that befriends children and looks like a cross between Hello Kitty and the Teletubbies. The cartoon-like Qoo character appears in all the ads. Qoo was first introduced in Japan in 1999, and quickly spread across Asia to Korea, Singapore, China, Thailand, and Taiwan. Coke said the company hasn't decided yet whether to roll Qoo out in the rest of Europe. There are no plans for the U.S. market, where Coke sells Minute Maid juices. Separately, Coca-Cola Co. is introducing in Peru a children's vitamin-enriched fruit juice popular elsewhere in Latin America called Kapo Super Power with ads from Publicis Groupe's Publicis.
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