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Coke serves up tea, coffee in India

By Published on .

[New Dehli] Coca-Cola Co. is introducing Georgia coffee and Gold teas in India, capitalizing on Asian preferences for beverages that are inexpensive and non-carbonated. The drinks will be sold only at McDonald's Corp. outlets. Gold is a new tea brand created for India, but Georgia is a popular coffee drink in Japan, where it accounts for 20% of Coca-Cola's sales and outsells brand Coke. Bcom3 Group's Leo Burnett Worldwide handles advertising for both Georgia and Gold.
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