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Coke to test coffee in Scandinavia

By Published on .

[Copenhagen, Denmark] Coca-Cola Co. is launching Georgia, a ready-to-drink coffee brand that is Japan's best-selling non-carbonated beverage, in Scandinavia as a test for a wider international rollout. Robert/Boisen & Like Minded, Copenhagen, backed by Grey Global Group, will handle the $6 million launch in Denmark, Sweden and Norway. Distribution will be through vending machines and retail outlets.
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