[molvena, italy] Diesel's first commercial in three years breaks on U.S. TV March 17 and in cinemas in Europe and Asia following a viral campaign by DMC, London, on diesel.com, FHM.com and other sites. The spot, by Diesel's global agency KesselsKramer, Amsterdam, is set in an ancient village with no oil where two cars are pushed down an empty street. Their young, Diesel-clad drivers fall instantly in love and one of the cars crashes into a pole, accidentally discovering oil. The spot ends with traffic gridlocked across the village. AdAge.com QwikFIND aao47s.