Egypt group taps Weber Shandwick

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[New York] The Egyptian Ministry for Foreign Trade hired New York public relations firm Weber Shandwick Worldwide, part of Interpublic, for a global advertising, PR and trade mission assignment to promote Egyptian cotton. The estimated $3 million to $5 million win is unusual because this is the first time the ministry has used an outside agency to promote its Egyptian cotton and it is rare for PR agencies to win global creative advertising duties. Promoseven Weber Shandwick, Cairo, part of the Promoseven Middle East advertising network, spearheaded the non-competitive pitch.
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