[London] French Connection, the fashion retailer notorious for U.K. ad campaigns by Omnicom Group's TBWA
/London using the tagline "FCUK," has been forced to abandon its foray into the U.K. alcoholic drinks market. FCUK Spirit has been withdrawn from sale after complaints that the vodka-based drink appealed to under-age drinkers. The Portman Group, a U.K. self-regulatory body for the drinks industry, has upheld complaints against the drink and asked retailers not to stock the product. Its manufacturer, Matthew Clark Brands, has agreed to withdraw the product from the bars, clubs and liquor stores where it has been on sale since November. French Connection has extended its controversial brand into FCUK condoms, make-up, toiletries and accessories, and hoped to cash in on the flavored alcoholic beverages market that is growing more than 50% a year in the U.K.