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FedEx hears pitches for Europe business

By Published on .

[London and Manila, Philippines] Federal Express will hear pitches June 6 for its estimated $20 million pan-European account. The contenders are incumbent Abbott Mead Vickers BBDO, part of Omnicom Group; Campbell Doyle Dye, also backed by Omnicom; and Vallance Carruthers Coleman Priest. In Asia, FedEx Express broke a regional print campaign with the tagline "Now flying to more places in Europe." Created by Omnicom's BBDO Guerrero Ortega, Manila, three executions promote FedEx's door-to-door transportation services between Asia and Europe.
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