×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FedEx spot to break in Asia

By Published on .

[Hong Kong] Omnicom Group's BBDO Guerrero Ortega, Manila, is breaking a new FedEx spot that will run throughout Asia, where some of FedEx's best advertising appears. The "Jenny" commercial highlights the way FedEx employees go the extra mile for a customer. Jenny, a fast food drive-in employee, discovers a customer forgot his French fries and sprints after him through all sorts of obstacles. She finally reunites him with his fries. Noticing a left-behind FedEx parcel, she runs after the company's van. The spot ends with the tagline: "When we find someone with Jenny's spirit of dedication, we grab `em."
In this article:
Most Popular