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France orders Egg to stop running ad

By Published on .

[paris] U.K. online bank Egg, launched in France in November, has been ordered to stop running its French spots for Egg's Visa card, condemned by France's government-backed Superior Audiovisual Council as "shocking viewers' philosophical convictions" and "encouraging racist stereotypes." The $25 million campaign by Omnicom Group's BDDP & Fils, Paris, includes images of a cat dropped from a roof, a Swiss man set on fire, and a midget eating soup. Egg's strategy was to debunk conventional wisdom, such as that a cat lands on its feet, the Swiss are slow and eating soup is good for you. The new Egg card offers a cash rebate, refuting the idea that you can't save money by spending.
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