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Furones will head Burnett creative

By Published on .

[chicago] Miguel Angel Furones, 53, will take the creative helm of Leo Burnett Worldwide on Jan. 1, 2003, when Michael Conrad, 58, retires as vice chairman and chief creative officer. Mr. Furones, who will continue to be based in Madrid and keep the title of chairman of Vitruvio Leo Burnett, was named deputy chief creative officer in June 2001 to prepare for his new role. He said Publicis' takeover of Leo Burnett had no bearing on his job change. Mr. Furones will also become part of a six-person Burnett global management team. Part of his new role will be to help merge the cultures of Burnett and D'Arcy Masius Benton & Bowles, whose offices will be combined with Burnett's in most countries outside the U.S.
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