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Four of Nikon's roster agencies are pitching for the Japanese camera giant's consolidated $10 million pan-European account. They are Omnicom Group's BMP DDB, London; the German office of WPP Group's Red Cell; Japanese agency Asatsu-DK, minority owned by WPP; and Interpublic's McCann-Erickson Worldwide. ... As marketers and agencies increasingly treat the four Nordic countries as a single region, Omnicom's DDB Worldwide has formed DDB Nordic, uniting its agencies in Sweden, Norway, Finland and Denmark.
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