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Two U.K. international advertising consultants, search consultant Agency Assessments International, and billetts, which analyzes and optimizes ad spending, have joined to offer multinational advertisers auditing and agency selection services. ... Allianz Group is moving its estimated $60 million media account to Omnicom Group's OMD, Hamburg, from Interpublic Group of Cos.' Initiative Media. OMD's win does not include Allianz's home market, Germany, where the company's $55 million German account is handled by WPP Group's MindShare, Frankfurt. ... British Gas short-listed four London agencies for its $42 million U.K. creative business: incumbent BMP DDB, part of Omnicom, Havas' WCRS and independents Clemmow Hornby Inge and M&C Saatchi.
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