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FYI ...

By Published on .

Metro, the free city newspaper handed out in Montreal's subway system, also called the Metro, will be distributed to customers in 66 McDonald's sit-down and drive-through outlets in the Montreal area. As part of the deal, McDonald's Corp. will advertise in the newspaper and will mention its availability in ads, including a radio campaign with the line "Take the Metro at McDonald's." ... Interbrew's Stella Artois moved its international account to Interpublic's Lowe & Partners, already the Belgian beer brand's U.K. agency, from Interpublic's McCann-Erickson Worldwide. ...WPP Group's Young & Rubicam bought Swiss ad agency Guye Benker, Zurich.
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