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Washington Post Co.'s Newsweek will start a Chinese-language monthly this year with Hong Kong's Vertex Group's SinoWorld CNW Publishing. Newsweek already has foreign-language editions in Japanese, Korean, Spanish, Polish and Arabic. ... McDonald's Corp. is moving its estimated $20 million media planning and buying for mainland China to ZenithOptimedia, owned 75% by Publicis Groupe, from Starcom MediaVest Group, also owned by Publicis. The win excludes China's southern province Guangdong, which moved along with Hong Kong to Omnicom's OMD in November. ... Brazil's Ministry of Development has signed a deal with AOL Time Warner's Turner International to promote Brazilian exports on CNN en Espanol, CNN International and CNN in the U.S.
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