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China Mobile's Zhejian division named Publicis Groupe's Leo Burnett Worldwide, Shanghai, to a new $5 million corporate branding and advertising account for its mobile ToTone service, prepaid phone cards and mobile Internet service. Publicis' Starcom will handle media. ... Chevron Texaco appointed WPP's Young & Rubicam and Mediaedge:cia to handle its pan-European creative and media business after handing the two agencies the North American account earlier this year, part of an ongoing effort to consolidate its worldwide advertising. ...The International Advertising Festival has withdrawn its threat to ban German judges from the next Cannes, according to Sebastian Turner, chairman of Interpublic Group of Cos.' Scholz & Friends and a spokesman for the German Art Directors' Club. The threat had been issued because a group of German agencies didn't enter the Eurobest awards, also owned by Cannes festival Chairman Roger Hatchuel. ...WPP and Japanese shop Hakuhodo will each buy 25% of China's Shanghai Advertising.
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