Toyota Motor Corp. will hear pitches for its estimated $60 million media business in France from incumbent MPG
, part of Havas, Aegis Group's Carat
and Publicis Groupe's Zenith Optimedia Group. ... Canadian brewer Molson is appealing to local pride with Canada's first beer-related affinity card, called the "I AM Canadian" MasterCard because Molson's I AM Canadian creative work by Publicis Groupe's Bensimon Byrne D'Arcy, Toronto, is universally known; direct mail created in-house urges "Get the card that shows your Canadian pride."... Gillette Co.'s Braun awarded the European introduction of its E-razor product line to 180, Amsterdam. It will launch in Germany, Belgium and the Netherlands early next year. ... Cadbury Schweppes is taking on Coca-Cola Co.'s Burn, an energy drink being tested in a few markets, with Pink Fish Energy Drink, in pilots in Spain. ... WPP's Ogilvy & Mather
Worldwide opened an agency, called Adrenaline, in Stockholm specializing in the youth market; clients include Coca-Cola Co.'s Sprite and Fanta brands and a youth-oriented project from Nordic bank Nordea. ... Spanish bank Banesto, following years of not advertising after former Chairman Mario Conde was jailed in a banking scandal, picked Publicis' Publicis Worldwide to handle a corporate campaign and promote a new share issue.