Gallo gives account to BBDO's Minerva

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[London] BBDO offices in London and San Francisco have joined forces to pull in $80 million of global advertising business from California winemaker Ernest & Julio Gallo. Minerva, BBDO's second-string London agency, has won the business by hiring David Barker, the Brit who has almost single-handedly led Gallo's creative and strategic direction around the world since 1988. Mr. Barker has quit his own London consultancy, Mountain View, and taken the Gallo business with him to Minerva. "It was getting hard to offer a comprehensive service. Gallo is expanding all the time and needed a network," Mr. Barker said. In consultation with the Gallo family, he cut a deal with Omnicom Group's BBDO and recruited a team to work on the Gallo business at BBDO West. [Grey Worldwide also handles a portion of the U.S. business].Other BBDO offices around the world may be brought in to work on the account when needed. Joseph Gallo recently took over the business-the largest independent winery in the world-from his father, 94-year-old Ernest Gallo, and is seeking to expand the winery's global reach. Emerging markets for the brand include Japan, France, Germany and Australia.
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