Germany gets first coupons from P&G

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[Schwalbach, Germany] Procter & Gamble Co. is doing Germany's first big couponing effort, dropping a 32-page booklet to 2 million German households with 15ยข off coupons for 15 P&G brands, redeemable at 33 retailers including Wal-Mart.

Coupons were illegal until Germany ended the German Rebate Law in July 2001 and marketers have been slow to introduce them. WPP Group's Haehn Wunderman, Frankfurt, handled the coupon brochure and Publicis Groupe's Saatchi & Saatchi, the European agency for Ariel detergent, created an Web site to download coupons.

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