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Havas opens Arena office in Argentina

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[Buenos Aires] Havas' Media Planning Group opened an office for its second media specialist network, Arena Media Communications, in Argentina this month with two account wins. Volkswagen Argentina awarded its $2 million media planning and buying business to Arena after a pitch against Grey Global Group's MediaCom Argentina and incumbent Initiative Media, part of Interpublic Group of Cos. Wal-Mart Stores moved its $1 million Argentine media business to Arena from Interpublic's Universal McCann Argentina.
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