Health-care shifts for Euro RSCG

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[new york] Havas' Euro RSCG Worldwide is creating a single profit-and-loss structure for its health-care businesses in 16 countries and may replicate the move in other divisions. With billings of $1.6 billion, Euro RSCG Life will be run by CEO Ron Pantello, formerly CEO of Euro RSCG Healthview, and Chairman Saunder Flaum, formerly CEO of Robert A. Becker Euro RSCG. Mr. Pantello said Euro RSCG outlined the potential health-care realignment during its successful pitch for the $100 million Aventis diabetes drug, Lantus. Competition to win health accounts is fierce and growing as Omnicom Group's BBDO Worldwide, New York, last week announced plans to enter the health sector. Mr. Pantello admitted that closer cooperation between units could result in greater client conflicts but said, "Operating units would still be individual and have firewalls." Up to 20 jobs will be cut.
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