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Henkel seeks new Diadermine agency

By Published on .

[Duesseldorf, Germany] Henkel is believed to be seeking a new agency for the $25 million account for facial cosmetic Diadermine, due to a conflict with Johnson & Johnson's Neutrogena as both brands, handled by Omnicom Group's DDB Worldwide agencies, expand into new markets. Henkel's Diadermine is sold in Germany, France, the Netherlands, Spain, Portugual and was recently launched in the U.K. Last year Johnson & Johnson launched Neutrogena cosmetics in a number of European countries. In Germany, Neutrogena is handled by DDB-owned Heye & Partner, Munich, but in France both brands are at DDB.
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