HK to put $128 mil toward tourism ads

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[Hong Kong] Hong Kong's government has set aside $128 million to promote travel, exhibitions and commerce to combat the devastating effects of the severe acute respiratory syndrome epidemic on the economy, particularly travel-related businesses. The Hong Kong Tourism Board said it has been collecting ideas and suggestions from local and worldwide trade partners, including its global agency, Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, to prepare for a major comeback campaign lasting at least six months. "We are prepared to launch the new promotion as soon as the disease is under control so that travelers will be encouraged to visit Hong Kong. What we need now is a stunning and effective publicity strategy that draws the attention of global consumers and media and rebuilds their confidence," said HKTB Chairwoman Selina Chow.
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