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India to ban tobacco advertising

By Published on .

[london] India's cabinet approved a bill to ban all tobacco advertising and parliament is expected to ratify it in a few weeks, said Ambika Srivastava, president of Delhi-based media consultancy Strategic Mediaworks. Separately, Mr. Srivastava has conducted a study for the World Health Organization on the portrayal of tobacco in the Indian cinema industry, which makes more than 900 movies a year, of which 76% show tobacco consumption. WHO is urging the film industry to eliminate smoking from family movies, run strong anti-smoking ads with films that include tobacco and not identify tobacco brands within movies.
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