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La Caixa ads use reality show players

By Published on .

[Madrid, Spain]As reality programming and talent shows continue to sweep the globe, Spanish bank La Caixa has chosen the three finalists from hot talent show "Operacion Triunfo" [ "Operation Triumph"] to star in a TV, print, radio and outdoor campaign to promote a youth credit card. La Caixa is Spain's largest credit card issuer. The ads starring Beth, Ainoa and Manuel Carrasco were created by local agency Odisea. As part of the promotion, each new card applicant gets CDs from the three singer-finalists and the current series of `Operacion Triunfo.'
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