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Lowe loses chunk of Vauxhall biz

By Published on .

[london] Interpublic Group of Cos.' Lowe & Partners Worldwide has lost $62 million of its estimated $90 million Vauxhall Motors business, the U.K. subsidiary of General Motors Corp., to London shop Delaney Lund Knox Warren & Partners, in which Lowe parent Interpublic has a minority stake. Vauxhall announced the $18 million Astra model is also moving to Delaney Lund from Lowe, several months after Lowe's $23 million Corsa account departed. The two agencies are currently pitching for the 2003 Meriva minivan launch and Vauxhall confirmed a review of its $21 million U.K. dealer business at Lowe Broadway, part of Lowe. This year Lowe has also lost the $15 million Burger King Corp. business to Delaney Lund. Restructuring is expected at Lowe's London office.
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