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Lowe retains $11 mil Surf biz

By Published on .

[London] Lowe & Partners Worldwide halted Mother's march on Unilever by unexpectedly keeping the $11 million Surf detergent account after a head-to-head pitch between the two agencies. Interpublic's Lowe, Unilever's biggest global agency, had struggled to come up with new ideas for Surf, known as All in the U.S., leading Unilever to turn to one of its favorite agencies, independent local shop Mother. Lowe won the pitch, halting a string of high-profile losses, including most of General Motors Corp.'s Vauxhall account and the $65 million Orange cellphone business, which went to Mother.
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