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Malaysia Airlines launches campaign

By Published on .

[Kuala Lumpur, Malaysia] Malaysia Airlines is trying to help Asia's devastated travel industry rebound with a global "Dream Holiday" campaign, created by Publicis Groupe's Leo Burnett, Kuala Lumpur, in partnership with AOL Time Warner. The initial phase is a "Choose Your Dream Holiday" contest that will run in 17 markets in print, TV, and online media, namely AOL Time Warner's Time, Fortune and CNN properties, targeting elite international travelers. The campaign was slated to break in mid-March, but was delayed due to the Iraqi war and the outbreak of severe acute respiratory syndrome, curtailing travel and tourism spending in Asia.
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