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McCann to launch Xbox in Asia

By Published on .

[hong kong] Microsoft Corp. named Interpublic's McCann-Erickson Worldwide and Universal McCann to handle the launch of the Xbox video-game console in South Korea, Hong Kong, Singapore and Taiwan before the end of the year. McCann, Xbox's U.S. agency, also handles the business in Australia and Japan and does Microsoft's corporate advertising in Asia. Bcom3 Group-backed Bartle Bogle Hegarty has the Xbox account in Europe.
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