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McInternet test expanded in Brazil

By Published on .

[Sao Paulo, Brazil] McDonald's Brazil is expanding its two-year-old McInternet test in a five-year marketing agreement with AOL Latin America. Started with 51 units in 2001, under the new $20 million pact AOL Brazil will provide access, content and browsers in most of McDonald's 584 Brazilian restaurants, said Charles Herington, president-CEO, AOL Latin America. Customers get up to one hour of computer time with a purchase, in a country where less than 16% of households have access to the Internet, compared to 50% in the U.S. "We're using this for people who can't afford PC and telephone charges," said Mr. Herington. AOL Brazil also is donating a third of the first payment of specially promoted AOL memberships to the Ronald McDonald Institute for children with cancer. "It is a strong way of reaching people who might be able to afford a computer but haven't done so yet." In the U.S., McDonald's is testing Wi-Fi technology in stores in New York, and later Chicago and San Francisco.
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