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Mexican mall park to branch into U.S.

By Published on .

[mexico city] Grupo Magico, a leading Latin American amusement park operator, has struck a deal to launch its controversial "Children's City" compact urban theme parks in U.S. and Canadian malls. "Children's City," where kids buy and sell products with play money and even fly planes, has been a big hit since launching in Mexico City's Santa Fe mall in 1999, but critics complain about marketers targeting young children. Sponsors in Mexico include Sony Corp., Microsoft Corp., American Airlines and Coca-Cola Co. Grupo Magico says it has a strategic alliance with a U.S. shopping mall operator to develop the concept, to be called Wannado in the U.S., at malls in New York, Miami, Chicago, Washington, Atlanta and Toronto.
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