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MindShare snags Nestle coffee biz

By Published on .

[London] WPP Group's MindShare was the big winner in Nestle's review of its estimated $75 million U.K. media planning and buying business. MindShare picked up the $20 million coffee account, previously held by Interpublic's Universal McCann, and kept the $45 million confectionery brands already at MindShare. McCann kept only about $10 million, mainly yogurt and other dessert products. Last year, Nestle moved its $150 million German account from Universal McCann to Publicis' Zenith Optimedia in an unrelated review.
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