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Mitsubishi reviews European account

By Published on .

[duesseldorf] Mitsubishi Motors Europe is reviewing its European account, currently at the almost non-existent European network of Asatsu, Dentsu's third-largest agency. Asatsu had the business because it handled Mitsubishi in Japan until last year, when the account moved to Dentsu. Contenders include Omnicom's BBDO Worldwide, Duesseldorf, the global network for DaimlerChrysler, owner of a 34% stake in Mitsubishi, and Rempen & Partners, part of Havas' Arnold network. Grey Worldwide and Cordiant Communications Group's Scholz & Friends are also believed to be pitching.
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