[Beijing] Motorola Corp. has moved its $40 million media business in mainland China-the world's largest and fastest-growing mobile phone market-to WPP Group's MindShare, Beijing, after a pitch against the incumbent, Interpublic Group of Cos.' Universal McCann
, and Publicis Groupe's Starcom
. Universal still handles the rest of Motorola's Asian business, worth about $70 million across 12 markets. Creative stays at WPP's Ogilvy & Mather
Worldwide. Separately, Bird Mobile Phone, China's biggest local phone maker, named a Western ad agency-Omnicom Group's TBWA
Worldwide-for the first time. Interpublic's Lowe
& Partners Worldwide and local agency Ping Cheng also pitched. The client will continue to handle media planning and buying in-house. The assignment includes product development, advertising and below-the-line marketing for three handset models to be launched in Shanghai and Beijing later this year.