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Motorola, Bird change agencies

By Published on .

[Beijing] Motorola Corp. has moved its $40 million media business in mainland China-the world's largest and fastest-growing mobile phone market-to WPP Group's MindShare, Beijing, after a pitch against the incumbent, Interpublic Group of Cos.' Universal McCann, and Publicis Groupe's Starcom. Universal still handles the rest of Motorola's Asian business, worth about $70 million across 12 markets. Creative stays at WPP's Ogilvy & Mather Worldwide. Separately, Bird Mobile Phone, China's biggest local phone maker, named a Western ad agency-Omnicom Group's TBWA Worldwide-for the first time. Interpublic's Lowe & Partners Worldwide and local agency Ping Cheng also pitched. The client will continue to handle media planning and buying in-house. The assignment includes product development, advertising and below-the-line marketing for three handset models to be launched in Shanghai and Beijing later this year.
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