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P&G launches new Ariel in France

By Published on .

[paris] Procter & Gamble Co. is launching Ariel Style, a detergent designed to preserve clothes' color and shape, this month in the fashion-conscious French market with a TV, print, outdoor and direct marketing campaign by Publicis' Saatchi & Saatchi. If successful, the new version of international brand Ariel, called Tide in the U.S., is slated for a global rollout.
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