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Ronald McD goes custom in Thailand

By Published on .

[bangkok] McDonald's Corp. prides itself on developing local menu items, but McThai Co. may be the first local McDonald's operator to customize Ronald McDonald himself. In Thailand, new Ronald McDonald figures at some restaurant entrances are using the traditional Thai greeting gesture, called "wai," of placing the palms of both hands together and raising them in front of the head as a sign of humility and respect. "Now the mascot has become genuinely Thai," said Dej Bulsuk, McThai's chairman. McThai is just waiting for written approval from McDonald's headquarters to make statues for more of McDonald's 98 Thai outlets. Mr. Bulsuk said the Thai-style Ronald McDonald may also appear in commercials, by local agency SPA Advertising, Bangkok.
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