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Sony Ericsson push goes to the dogs

By Published on .

[london] Hundreds of drooling, slobbering dogs are at the center of a pan-European campaign to promote Sony Ericsson's T300 cellphone, called The Bar because of its rectangular shape and rounded corners. Until the end of January, packs of dogs wearing specially designed ad jackets displaying The Bar T300 image will be walked several times a day in major European cities by dog walkers in similar branded clothing. The dogs complement the "drool" theme of a TV, poster and viral e-mail campaign (drool-uk.com) by StrawberryFrog, Amsterdam, that revolves around images of drooling youths. "Drool" is a mythical trend in which teen-agers drool over friends, gadgets and music as a mark of respect and approval.
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