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Sony to hear pitches for $75 mil account

By Published on .

[london] Sony will hear presentations in mid-October for its estimated $75 million European consumer electronics account from incumbent Saatchi & Saatchi, London, and Fallon, London, both part of Publicis Groupe. Two other contenders, Wieden & Kennedy, London, and Bartle Bogle Hegarty, London, partly-owned by Publicis, were dropped before the final round. In Asia, Sony in February awarded regional and some local consumer electronics advertising to Omnicom Group's TBWA Worldwide.
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