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Testa to tout Benigni film

By Published on .

[rome] Oscar-winning Italian movie director and actor Roberto Benigni has named Italy's biggest ad agency, Armando Testa, Milan, to handle the worldwide print and outdoor campaign to promote his movie "Pinocchio." Mr. Benigni became an international star when "Life is Beautiful," a film he wrote, produced and starred in, won an Oscar for Best Foreign Film. The Armando Testa campaign, which includes developing the film's logo and the bulk of its promotional material, will be part of the movie's pre-Christmas release in the U.S., where the film will be dubbed into English.
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