Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Unilever angers Finns over mustard

By Published on .

[helsinki] Unilever's plans to turn Finland's leading mustard, Turun Sinappi, into an international brand, with new packaging and advertising and relocation of production to neighboring Sweden, have aroused passionate opposition among Finns. Members of the "Keep Turun Sinappi Finnish" campaign insist that the 200-year-old mustard recipe remain exclusively in Finland. More than 200,000 Finns, including 90% of the members of the Finnish food, beverages and consumer products union, have signed a petition demanding that Unilever not only keep the mustard's production and recipe in Finland, but also commit to continuing to sell Turun Sinappi only in Finland. Calls to Unilever were not returned.
Most Popular
In this article: