[london] Visa International tapped Grey Global Group for its estimated $30 million business in Central and Eastern Europe, the Middle East and Africa. Grey pitched against Omnicom Group's BBDO
Worldwide, Visa's U.S. agency; Publicis Groupe's Saatchi & Saatchi
, the incumbent for most of Europe; and Interpublic Group of Cos.' Lowe
& Partners Worldwide. The Grey Worldwide network and direct-marketing shop G2
will work together on the business, which was previously handled by different agencies.