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Whirlpool signs deal with Synapsys

By Published on .

[Miami] Whirlpool Corp. signed a pan-regional advertainment deal for Latin America with Synapsys International, a Miami-based advertainment company that is partly owned by Venezuela's Cisneros Group of Cos., which controls Venezuela's largest TV network, Venevision International. A Whirlpool spokeswoman said one of the main elements will be product placement in a new Venevision novela, or soap opera, that will include filming at retail stores selling Whirlpool appliances.
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