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Work: Absolut Vodka

Published on .

In a Bollywood tale of forbidden love and bad hair, an Indian hairdresser named Mulit loves the prime minister's daughter, who asks him to cut off all her hair when her father ends the affair. But he is thrown into jail in midcut, leaving her with an awful hairstyle forever known as the mulit. The TBWA/Chiat/Day, New York, spot "Mulit" is the fifth "Absolut Pictures" movie trailer to run as a cinema ad parodying a film genre. Others ran only in Latin America, but "Mulit" will also appear in cinemas in Europe, Canada, Australia and South Africa. AdAge.com QwikFIND aao 49q.
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