Latin America has been added to Absolut Vodka's long-running global cities campaign by Omnicom Group's TBWA
worldwide. The 12 Latin American ads, created locally and finalized by a team in Mexico City, include two cities in Brazil. In "Rio de Janeiro" the bottle is silhouetted in the headdress of a dancer in the samba-school parade during Carnival. The "Sao Paulo" ad shows an aerial urban view of umbrellas against the sidewalk. The campaign is featured in an "Absolut Latin America" travel guide for Absolut drinkers. Art director: Tonatiuh Gutierrez.